Project title: 

INNOVATION AND CREATIVITY IN THE DESIGN OF TRADITIONAL RURAL PRODUCTS WITH HIGHER ADDED VALUE

Project acronym: 

Program:  

Role in the project: Lead partner

Project description:

Throughout the project, we have been linking producers of higher quality regional food products and artisan producers with providers in the programme area. Through training and motivation, we have improved the skills of existing artisans and culinary product providers, and trained those on both sides of the border who have not yet mastered these skills. Cross-border activities have helped to transfer good practice from one side of the border to the other.

We developed new products and services, marketing concepts and corporate identity for different marketing channels and target groups. Promotional activities and tourism events have increased the visibility of the high quality products of both regions in urban centres, catering and tourism offer in the programme area. We have included producers and suppliers in the programme area in the tourist route.

Results achieved:

• 8 educational workshops on traditional crafts and cuisine, 350 participants.
• 5 newly registered activities.
• 4 new products and 2 tourist services developed (traditional cuisine and handicrafts).
• 18 promotional workshops and 4 tourism promotion events held.
• A promotional film is made.
• Cross-border tourist route developed, tourist map produced, presented on presentation boards.
• Marketing concepts for culinary and handicraft products developed.
• A website featuring 53 providers is launched.

Project duration:

The project ran from 2011 to 2013.